Over the top ott streaming. Introduction. Video OTT services are offered on Disney + HotStar, Hulu, and Netflix. Over-the-top streaming is technology-agnostic, meaning that broadcasters don’t need to rely on proprietary hardware provided by telecom vendors to deliver content over satellite or cable networks. In this blog, we’ll explore the platforms, opportunities, and challenges that are driving modern online entertainment. If you have a smart TV, you can access different OTT media by Mar 1, 2022 · Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing how people watch television. Netflix. OTT streaming services have become popular content channels since content creators can distribute their work without using traditional cable or broadcast platforms. Jun 6, 2024 · OTT stands for Over-The-Top referring to online streaming platforms that deliver video content directly to viewers over the internet. Such services offer a wide range of contenxt, including TV shows, movies, live sports, and music. 27 trillion by 2029. You can stream real-time feeds with a steady internet connection and monetize as much content as you want by directly approaching your end consumers. Nov 1, 2023 · 1. Netflix, Inc. OTT streaming services bring content straight to users’ devices like AppleTV or Roku, allowing them to view it on demand. Mar 27, 2024 · The over-the-top video (OTT video) market reached over 120% penetration rate in the United Kingdom in 2023. Nov 2, 2022 · “OTT” stands for “over-the-top. Originally launched for DVD rentals in 2007, Netflix has improved a lot since then, so let’s see what kind of experience do we get by using this platform. Jun 4, 2024 · OTT is short for “ over-the-top,” and it refers to streaming content over the internet. The OTT market share and revenue are becoming more massive each year, thanks to the yearly growth of subscriptions globally. , Amazon. Apr 18, 2024 · OTT, meaning “over-the-top,” is a term used to describe various forms of streaming services or content providers that distribute streaming media as a standalone product. The company provides a range of pricing plans. This is the technology that powers the streaming services that you know and love, such as Hulu and Netflix. Is Netflix an OTT? Netflix is a popular OTT (over-the-top) service that provides users with content such as movies and TV series. has changed consumer behaviour towards entertainment subscription. With these apps, you can instantly stream videos and live streams on your favorite devices. Offering a wide array of entertainment choices, it caters to diverse preferences, showcasing both local language content and international shows and movies with subtitles or dubbing. , 2021). It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional satellite or cable provider. 2022. 4236/ajc. Even though platforms like Netflix and Amazon Prime Video are similar in terms of amount of library content and user May 4, 2024 · Any programming that is provided directly to consumers over the Internet by a streaming video service, avoiding the conventional cable set box and usually seen on a TV is referred to as over-the-top, or “streaming TV. 8% share of total TV consumption in the US, beating out cable for the first time in history. Market research firm eMarketer reported that the number of OTT video service subscribers stood at 1. (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd and Roku Inc. Consumers may watch TV shows and movies via service over-the-top (OTT) directly provided on the network. With over 300 OTT platforms in the U. You’re familiar with Netflix, Hulu, Amazon Prime Video then you know how the OTT platform works. The term is usually applied to video-on-demand streaming services like Netflix, Disney+, Prime Video, Hulu and more. In fact, it is estimated that by 2022, over 2 billion people will subscribe to OTT services. I. OTT has replaced conventional TV broadcasters as the primary source of screen-based entertainment by replacing planned broadcasts with on-demand programming (Fox, 2022). No past research has investigated the relationship between OTT streaming platforms' different uses and gratifications (U&G), subscription, and continuation intentions. The quantity of video content expended on the OTT platform has improved dramatically in India. ” These video content’s commercials are referred to as over-the-top (OTT) advertising or streaming TV ads. With increasing internet penetration and the spread of smart connected devices, the global OTT market reached a valuation of USD 101. ) in real time over the internet. Oct 15, 2023 · Over-The-Top video streaming platforms have become game-changers in today's fast-paced digital world, where people want to watch their favorite movies and TV series on the go. Our expert guide provides insights into the best over-the-top video streaming services on the market today. In the simplest terms possible, an OTT device can be any device where you can stream OTT content. The phrase itself refers to devices that go “over” the cable box or television to access video and audio content. & Jordan Aug 23, 2016 · Over-the-top (OTT) content providers like Hulu and Netflix differ from broadcast and IPTV in that the content comes from a third-party provider over the general, public Internet. Sep 30, 2022 · The popularity of over-the-top (OTT) video streaming is on the rise worldwide. Mar 18, 2016 · Stands for "Over-the-top. Mar 1, 2022 · Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing how people watch television. For example: consumers pay cable TV companies, and they deliver cable TV via their cable infrastructure. Video: The OTT service that most users usually use is video OTT. 8 Trillion in 2021 and is likely to exhibit a Y-o-Y increase of 16% to be valued at US$ 2. M. , is the Editor-in-Chief of OTTVerse, a news portal covering tech and business news in the OTT industry. S. VANCOUVER, Canada, May 1, 2024 – Netskrt Systems, a Content Delivery Network (CDN) provider uniquely focused on improving over-the-top (OTT) streaming video quality at the network edge, announced today that it has secured $10 million CAD equity financing from Yaletown Dec 9, 2021 · Netflix. Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu. May 1, 2024 · Financing fuels Netskrt’s Edge CDN global growth plans to deliver higher quality video streaming for OTT providers. Aug 6, 2024 · OTT stands for “Over The Top ” which refers to any kind of streaming service that transmits content through wireless internet. Sep 13, 2021 · Over the top media platform is a streaming media service offered directly to viewers via the internet. Purpose The introduction of Over-the-Top (OTT) video streaming services through national and international providers like Netflix, Amazon Prime, etc. Major companies providing OTT TV services include Netflix, Hulu, Amazon Prime Video, Google Play, Roku and Pluto TV. Accordingly, a review of current literature spanning 2007 to 2021 identified twelve factors influencing the adoption of OTT platforms. Though EMARKETER’s most recent data shows that subscription OTT (sub OTT) viewer growth is stagnating, it also shows that sub OTT connected TV (CTV) platform ad spend will grow by double digits through the end of the forecast period in 2026. Oct 20, 2022 · From the time being, the future of the entertainment industry would watch shows over the internet, not with a cable connection. OTT (Over-the-Top) refers to content providers that deliver media directly over the internet to users without the need for traditional cable or satellite TV services. Jul 1, 2020 · Krishna Rao Vijayanagar, Ph. Netflix is one of the OG OTT platforms. OTT Marketing Best Practices. Developing an over-the-top (OTT) media streaming application follows a logical step-by-step process: Define your goals and identify your target Aug 22, 2024 · OTT(Over The Top)는 인터넷을 통해 다양한 플랫폼으로 사용자가 원할 때 방송을 보여주는 VOD 서비스이다. com Inc. Over-the-top Content. Ranked second was Canada at over 117%. Distribute and Monetize Streaming Video Anytime and Anywhere. In India, there is an increasingly growing number of consumers adapting to it. Since its debut in India back in 2016, Netflix has gained immense popularity as a go-to streaming service. It’s the modern way to access media content like movies, TV shows, series, sports, music, etc, across different devices, whenever we want ! Furthermore, 67% of subscribers consider OTT content their primary entertainment source. , 2021; Shon et al. The streaming media revolution is based on constant innovation, both in terms of Over-The-Top (OTT) is the process of streaming media content to viewers and customers directly over the internet (on the web), without paying for cable TV. Jul 13, 2022 · Source: Netflix. In An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. Over the Top A Championship title, a huge cash award, and his son's love -- the greatest prize of all -- are at stake when Hawk battles his strongest enemy for everything he has ever wanted. One-third of American households no longer have paid cable subscriptions in 2022, and this trend looks to continue to accelerate in the coming years. Sep 30, 2023 · Over-the-Top (OTT) streaming platforms are transforming the industry’s broadcasting market and structure. Over-the-top or OTT streaming services are media or content providers that offer live or on-demand video streaming media services across several devices and platforms. Jul 18, 2024 · Over-the-top (OTT) advertising has emerged as a preeminent and progressively favored advertising solution. Consumers are increasingly moving from traditional televisions to Over-The-Top (OTT) streaming platforms (Kim et al. Users can stream content on-demand, granting them the freedom to choose what they want to watch and when they want to watch it, making OTT platforms a popular choice for modern entertainment consumption. In addition to a strong library of classic shows and a good selection of movies, Hulu has Feb 8, 2021 · Videos streamed through over-the-top (OTT) services, like Hulu, Netflix, HBO Max, Disney Plus, Peacock TV and other video streaming platforms, account for 25% of the collective time consumers Mar 1, 2023 · 2. Jan 1, 2020 · Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. 14% to reach USD 1. We'll g Apr 7, 2022 · The Best 11 OTT Streaming Platforms. Nov 6, 2019 · The number of Internet-connected TV devices has grown significantly in recent years, especially Over-the-Top ("OTT") streaming devices, such as Roku TV and Amazon Fire TV. Jan 1, 2024 · The demand for online video streaming services provided by over-the-top (OTT) platforms has likewise increased. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content. Nowadays, iGen enjoys OTT streaming as it offers new, interesting web series, and an opportunity to watch all the ad-free, pre-loaded shows repeatedly. 07 billion by 2026, registering a CAGR of 13. , MediaMelon, Airtel Digital, and Nov 16, 2021 · An over-the-top (OTT) platform is a form of media distribution that uses the internet to stream content to an audience, essentially bypassing traditional methods like cable or satellite television. Over-The-Top (OTT) marketing represents a crucial avenue for brands to engage with their audiences in today’s digital world, particularly as more consumers transition to streaming services. In July 2022, streaming services collected a 34. 30%, leading to a Leader in OTT/CTV Advertising Reach all viewers on all devices such as streaming TV services, mobile devices, tablets, and much more! Get In Touch Take Your Advertising Over The Top Reach all viewers on all devices such as streaming TV services, mobile devices, tablets, and much more! Apr 5, 2024 · Hulu is one of the best all-in-one services for cord cutters, given its diverse set of streaming options. Instead, companies can use an OTT platform to deliver video content to nearly any Internet-enabled device around the world. Aug 20, 2019 · The growth of over-the-top (OTT) Internet and mobile video streaming services is a major development in the distribution, transmission and consumption of global media sport. • Over-the-top (OTT) — The method of streaming content “over the top” of the internet across any device. This term refers to any service that enables users to access video content on demand without requiring a cable or satellite TV subscription. Demand for OTT platforms has surged recently due to the convenience of accessing content anytime, anywhere. D. OTT stands for “over-the-top” and refers to the productized practice of streaming content to customers directly over the web. It offers large libraries of content for different countries. OTT stands for “Over The Top” because it goes over and beyond traditional media or satellite TV. Originally a DVD rental distributor, Netflix swept the market in the late 2000s/early 2010s and became a household name for consumers seeking VOD content on a single platform, in high definition, whenever they wanted it. Therefore, the study of Over-the-Top (OTT) video content and consumer expectations is necessary. Check out the top OTT statistics for 2024 broken down by platform . [1] Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems, [2] streaming television is provided as over-the-top media (OTT), [3] or as Internet Protocol Oct 1, 2021 · 1. Usually, over-the-top(OTT) is named with reference to devices that allow users to easily access media content by going “over” satellite or cable connection or can say without using a cable box. alone to watch content and advertise products or services, you might wonder which platforms are the most popular. It represents the future of entertainment — one that is already unfolding. The definition of OTTs is still being widely debated in academic literature and among experts. In the U. Nov 4, 2023 · Supreme Court Halts OTT Regulation Proceedings. Implementing effective practices in your OTT campaigns can enhance your reach, drive engagement, and boost conversions. May 18, 2023 · What is OTT live streaming? OTT live streaming refers to broadcasting live video content through an OTT app. Over the top TV, or OTT TV, is video, television or film content that viewers can access with a high-speed Internet connection instead of a cable TV or satellite TV subscription. 어원은 'Over The Top'으로 'Top(셋톱박스)을 넘어'라는 뜻이다. Jul 21, 2021 · Discover the top OTT platforms for streaming movies and TV shows online. Audio Content – A close second in terms of popularity is over-the-top audio. OTT market revenue & overview statistics. Apr 8, 2021 · The emergence of over-the-top (OTT) streaming services has profoundly altered the television industry and how people consume information (Sadana & Sharma, 2020). Apr 20, 2021 · No matter how you experienced the growth of over-the-top (OTT) streaming, all of us are squar el y in the middle of the OTT revolu tion. Aug 16, 2024 · An OTT (Over-the-Top) platform is a service that delivers media content directly to viewers via the internet. At such a high volume of subscribers, OTT services need to analyze their user behavior insights in order to provide an optimal service and ensure retention. Basically, Over the Top services use an internet connection to play TV shows and Revenue in the OTT Video market market worldwide is forecasted to reach US$316. Jan 16, 2023 · What is an OTT Platform? An over-the-top (OTT) platform is a service that makes it possible for you to deliver video and other live stream data to any device that is connected to the Internet. Over-the-Top (OTT) video platforms, that was considered a luxury is today a commodity. Furthermore, developing sustainable and applicable rules and laws to regulate Over-the-Top (OTT) video streaming platforms in Bangladesh is also pertinent. 42 billion in 2020 and it is expected to reach USD 223. Jun 3, 2024 · OTT, or over-the-top technology, refers to delivering content outside of, or on top of, the traditional television networks. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed. Nix traditional video broadcasting methods, including satellite and cable. OTT streaming platforms such as Netflix, Amazon Prime Jan 22, 2024 · OTT stands for "Over-The-Top," referring to online streaming platforms that deliver video content directly to viewers over the internet. OTT服务（英語： Over-the-top media services ），又稱過頂服務或過頂內容服務 [1] [2] ，是一種透過網際網路直接向觀眾提供的串流媒體服務 [3] 。 OTT服務需要透過互聯網作資訊傳送，有別於需要申領牌照的行業如 有線電視 、 廣播 或 衛星電視 等傳統媒體，在很多國 OTT stands for “over-the-top” and it means any media content delivered to consumers over the internet instead of via traditional cable or satellite. Mar 7, 2024 · In addition to content, the device where said content is streaming is an integral part of the over-the-top infrastructure. Over-the-Top (OTT) Platform. 25 billion mark by 2026 ( Cramer-Flood, 2022 ). What is OTT and how does it work? In this video, I'll cover all things Over-The-Top (OTT) streaming and how you can start your own streaming service. Bangladesh is becoming an emerging field of business in the global OTT market due to the proliferation and rapid Jan 10, 2024 · Laptops and computers: These devices can access the internet through LAN and Wi-Fi allowing users to stream on OTT platforms like Netflix, Amazon Prime, and other video streaming services. The Supreme Court in March, 2021 has put a hold on court proceedings aiming to regulate content on over-the-top (OTT) platforms like Amazon Prime, Netflix, Hotstar and Zee5 [28]. S. By Ben Moore. Over-the-top (OTT) platforms allow users to create their own OTT media streaming services. This usually encompasses music, podcasts, audiobooks, and similar formats. Sep 18, 2023 · OTT (over-the-top) advertising is advertising delivered directly to viewers over the internet through streaming video services or devices. Streaming television is the digital distribution of television content, such as television series and films, streamed over the Internet. There is no doubt that Netflix is the first platform that comes to mind when talking about OTTs. dollars) Premium Statistic Number of users of OTT video worldwide 2020-2029 Apr 1, 2022 · This shift in media consumption is driven primarily by the rise of Internet-driven, over-the-top (OTT) streaming platforms that bypass the traditional distribution channels. Sylvester Stallone stars in this powerful and exciting film, his most challenging role to date. Leader in OTT/CTV Advertising Reach all viewers on all devices such as streaming TV services, mobile devices, tablets, and much more! Get In Touch Take Your Advertising Over The Top Reach all viewers on all devices such as streaming TV services, mobile devices, tablets, and much more! Aug 9, 2024 · OTT stands for over-the-top which is used to describe the service going over the top of traditional services like satellite and cable TV. Oct 13, 2021 · What is OTT (Over-The-Top)? OTT is a means of providing media content over the internet without any third-party operator controlling the delivery. Starting from original shows to Anime, there is a wide range of series and films delivered in state-of-the-art video quality. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6. With it, consumers can cut their cables, avoiding paying a huge monthly fee for cable or satellite TV access. Jul 5, 2021 · Over the top, or OTT, refers to any streaming service that transmits content over the internet. In fact, a common question, “Is OTT live streaming?” often comes up. Jul 24, 2023 · Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new major milestone. 40bn in 2024. Smart TVs: Traditional cable or satellite TV is out, and over-the-top media platforms are in. If that’s the case, we’ve compiled a list of mind-blowing OTT platform statistics just for you. You can “stream” content across any device. and parts of Europe, Over the Top (OTT) streaming media services have the largest share of video consumption for all age groups up to 50 years, and COVID-19 has only enhanced consumer reliance for OTT. Layanan media Over-The-Top (OTT) atau platform streaming adalah layanan media yang ditawarkan langsung kepada penonton melalui Internet. Unlike traditional broadcasting, OTT platforms allow users to choose what to watch and when. Streaming, on the other hand, is the overarching technology that is used to transmit data (audio, video, etc. 4K quality support, which is an A-list feature regarding the emergence of higher-resolution screens, is what we should think of as Apr 10, 2020 · The rise of online video streaming has led to tough competition among several over-the-top (OTT) platforms to capture the viewer’s attention. Aug 8, 2024 · It is simply touted as one of the largest OTT service providers on the Internet by featuring more than 15,000 titles. This has been because of multiple definitions proposed depending on the platform or region being discussed. And that constantly emerging trend is known as OTT (Over-the-Top). Keep reading to learn more about OTT ads! Dec 28, 2022 · OTT, or Over-the-Top, is a new way to watch film and TV content over the internet. 셋톱박스라는 하나의 플랫폼에만 종속되지 않고 데스크톱, 스마트폰, 태블릿 컴퓨터, 콘솔 게임기 Over The Top (OTT) Services Market Outlook (2022 to 2032) [300 Pages Report] The global over the top (OTT) services market garnered US$ 1. May 9, 2024 · There are far more ways to stream video than Amazon Prime Video, Hulu, and Netflix. 2 days ago · An OTT video platform, also known as an over-the-top platform, lets you build multiple premium video streaming services using a single, integrated OTT application software. Nov 20, 2019 · OTT (over-the-top) is the practice of delivering video and other media over the internet, bypassing cable, broadband and satellite platforms. are the major companies operating in this market. Jun 25, 2024 · Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Hossain DOI: 10. Netflix creates content, furthermore, it shows content from other production companies. has changed consumer behaviour towards Oct 12, 2023 · What is an OTT app? OTT apps, or over-the-top apps, deliver video content to your smartphone, tablet, gaming console, or smart TV via the internet instead of traditional cable TV. How did we get here? And where will this technology take us? How OTT got started To understand how we got here, we must start at the beginning of network telev ision. You can stream OTT videos through any device that has an internet connection. Netflix is one of the most popular OTT streaming platforms. Over-the-top media service (also known as over-the-top television, or simply OTT) refers to a media service offered directly to viewers via the public Internet, rather than through an over-the-air, cable, or satellite-based provider. Jul 3, 2023 · Incorporating these essential features will help ensure your OTT application meets users’ basic expectations for a successful media streaming experience. These are the top streaming services based on price, catalog, features, and more. Over-the-top (OTT) TV and video revenue worldwide in 2029, by source and region (in billion U. How to Create OTT App? Step-By-Step Process . Well, Subscription Video on Demand services are running the table, now poised to outdo pay TV in over 30 countries by year’s end. OTT melewati platform televisi kabel , siaran televisi , dan televisi satelit ; jenis perusahaan yang secara tradisional bertindak sebagai pengontrol atau distributor konten tersebut. OTT streaming requires a strong internet connection and a As mentioned, OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. Over-the-top content refers to movies and television shows that are delivered directly to users. Oct 20, 2023 · OTT, also known as over-the-top, refers to the delivery of streaming media content directly to consumers over the internet, without the need for a conventional cable or satellite TV provider. 103021 356 Advances in Journalism and Communication tent over the Internet. With extensive experience in video encoding, streaming, analytics, monetization, end-to-end streaming, and more, Krishna has held multiple leadership roles in R&D, Engineering, and Product at companies such as Harmonic Inc. This is also why it’s referred to as going “over-the-top” of these traditional broadcasting Aug 7, 2019 · Over-the-top (OTT) is a media service in which companies offer product streaming online directly as an individual commodity. Over-the-top (OTT) media refers to the distribution of video content over a public network. Some popular OTT services include Netflix, Amazon Prime Video, and Hulu. 1 Trillion in 2022. OTT, or Over The Top, apps let people watch content on various devices, like smartphones or smart TVs. OTT providers allow users to stream video, and audio content, and other types of media on various devices, like as smart TVs, smartphones, tablets, and computers. Broadcast live or on-demand content through Dacast to your own OTT apps across all devices. Netflix holds 35% of the global OTT streaming services share and is undoubtedly the leading OTT service provider in the U. 6 trillion in 2024 and grow at a CAGR of 16. 77 billion in 2021 and is forecasted to touch the 2. Publications have rightly dubbed this media service as the future of television because of its constant surge in popularity. Layanan ini disediakan secara “over the top” dari platform lain, inilah asal nama OTT. " OTT refers to data sent over the Internet that bypasses traditional mediums. This decision was made in February 2021 by a panel of three judges led by Justice D Y Chandrachud. [ 1 ] Over-the-Top (OTT), or streaming content, has become a massive industry over the last decade. OTT devices offer an May 1, 2021 · Purpose. OTT video content is delivered over the internet rather than through cable or satellite, bypassing a lot of the expensive equipment usually required. ” OTT is a media distribution method that serves as a modern alternative to traditional media distribution methods, such as satellite and cable television. Mar 7, 2024 · There are two main types of OTT video – VOD (on-demand video users can watch when they choose to) and live streams (content that viewers can watch in real time). The channel allows media buyers to target precise audience segments and provides the advanced measurement capabilities that digital marketers have come to expect. The top OTT streaming plans are as follows: 1. OTT advertising, therefore, refers to marketing messaging placed in OTT content. The Over The Top (OTT) Market is expected to reach USD 0. If you could program a toaster to stream, the toaster would be considered an OTT device. Aug 1, 2022 · OTT statistics: Platforms. OTT adalah singkatan dari "Over The Top" dan mengacu pada semua layanan streaming yang menayangkan konten di internet. Aug 14, 2024 · It is cheaper than the company's Streaming Stick 4K Plus and other 4K HDR streaming devices, and it's our top pick for best streaming device overall. The introduction of Over-the-Top (OTT) video streaming services through national and international providers like Netflix, Amazon Prime, etc. Photo Gallery 1/1 Hide our expert take Firstly, OTT means “over-the-top”, which refers to the way that media content is delivered. It was initially named in reference to devices going “over the top” of the cable box to give users access to content. 87% (Mordor Intelligence, 2020). May 6, 2023 · Over-the-top (OTT) is a term used to describe video streaming services that are delivered over the Internet, bypassing traditional cable or satellite TV providers. Apr 1, 2022 · Over-the-top (OTT) streaming market is considered an infant industry. Over The Top Devices And Services Market Size, Share & Trends Analysis Report By Type, By Device, By Service Type, By OTT Business Models, By Platform, By Region, And Segment Forecasts, 2023 - 2030 Report ID: GVR-1-68038-496-3 Over-the-top (OTT) advertising is a form of online advertising that takes place on video streaming services and devices, like YouTube, Hulu, or Amazon Fire TV stick. An OTT platform provider is an online solution that hosts live and on-demand content that is broadcast over the internet. Two common examples include OTT content and OTT messaging. Users can stream content on-demand, granting them the freedom to choose what they want to watch and when they want to watch it. No past research has investigated the relationship between OTT streaming Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. • Streaming — An umbrella term that describes audio and video content delivery to a user’s device through the internet. The term equally applies to audio, video, messaging, and voice, although OTT is most well-known for its usage in video and TV programming. hpavjpkignuyuucqdstztywkmjxlsmxuomqgfspbhckjsfr